Today's move
Turn reviews into your moat.
You're 5.0★ on just 9 reviews — elite quality, lowest volume in town. One automation closes your biggest gap to #1.
Rating i
5.0★
Google · all-time
Leads · 30d i
82▼
Quiz only · ▼ vs ~96 prior 30d
Visit → lead i
11%▲
Quiz visit → lead
Patients i
110
From quiz · all-time
Reviews vs. the market
Same 5.0 quality — a fraction of the volume
Lead → patient
Your full-funnel close
17%of leads
110 patients from 655 leads
Your quiz funnel · all-time
Visits → leads → patients · Source: ScoreApp quiz only — connect Meta to add paid + organic
6,319
Visits
655
Leads · 11%
110
Patients · 17%
What moved: quiz leads dipped to 82 in the last 30 days (from ~96). Likely why: summer seasonality plus a quiz that's getting stale — a lot of people have taken it. The move: refresh the quiz and add a Meta retargeting layer. We caught it early so we fix it now, not in six months. (Your conversion is still top-quartile — healthcare median is ~5%.)
Your full cockpit · marketing is live — unlock the rest as you connect previews show sample data
🔒 Locked
Finance · BOLT
Cash on hand, 60-day floor, last-6-month P&L, and the one money move to make.
Unlocks when you connect QuickBooks — read-only, no PHI.
🔒 Locked
Chief of Staff
Staff health, new-hire status, org chart, and team emails drafted for you.
Unlocks when you add your team.
🔒 Locked
Website
Site health, SEO/AEO score, and the fixes worth making first.
Unlocks when you connect your site.
Refresh your ads?
Conversion is 6% this month vs your 11% norm — still strong, let's not let it trend. We'll refresh creative + targeting.
Connect your books → ROI
Read-only, no patient data — vendors + dollars only. Captures even offline spend (print, billboard, KELO). You never type a number.
Acquisition cost + lifetime value Key unlock
Connect Optimantra — we flag quiz patients at intake, only the count leaves, never names. This is the big one — once we know what a patient costs to win and what they're worth over time, we unlock real budgeting, profit forecasting, and where every dollar should go: more profit for you, hours back in your day.
CFO mode Premium · Elise
Beyond spend tracking — true financial command: margin by service line, cash-flow forecast, budget vs. actual, break-even, and profitability. Elise as your fractional CFO, in plain English.
A peek at what CFO mode shows you
Example — this becomes your picture once your books connect.
Margin by service line
Wasted spend flagged
$640/mo
overlapping + under-performing
To reallocate
$1,900/mo
toward your best margins
Net margin
54%
▲ trending up
The destination: every dollar traced to a patient, waste cut, budget behind your highest-margin services. That's the line between simply busy and genuinely profitable — and it's where most clinics are flying blind.
Your hormone quiz — real numbers Live · 2026 YTD
Pulled from your Meta ads + ScoreApp. This is one funnel we already have data on — the picture sharpens as we connect the rest.
Meta ad spend
$2,572
Jan 1 – Jun 10
Quiz-page views
4,637
$0.55 each — excellent
People reached
83.6k
261.6k impressions
4,637
Quiz-page views · Meta · $0.55 ea
503
Quiz leads captured · 2026
483
Completed the quiz · 96%
372
Phone number given · 74%
The real story: your quiz traffic is cheap and it converts — 96% who start, finish, and 3 of 4 hand over a phone number. The gap isn't demand, it's attribution: only ~27% of leads carry a source tag today, so Meta is almost certainly driving more than it gets credit for. We fix that next.
2026 in arrears — and where it's heading
New quiz leads per month · ScoreApp
What moved: you peaked in March, softened ~17% through spring (summer seasonality + a quiz a lot of people have now taken), and June is pacing back up. The move: refresh the quiz, retarget the 4,637 who viewed but didn't finish, and you're back above the March line. Forecast at today's pace: ~1,000 quiz leads for 2026 — more with the moves below.
You already have 4 audiences — built into the quiz
Top symptom of your 624 completed leads → a ready, targeted newsletter for each
One blast to 649 people converts far worse than four notes that each speak to the symptom someone told you about. The quiz already sorted your list for you.
If you move ahead — the three unlocks
Segment + a cadence. A bi-weekly or monthly newsletter across your 3–4 key segments — libido, weight, mood, digestion — each one speaking to the symptom they told you about, in your voice.
Recapture, measured. Every quiz lead cost money to acquire. A measured second effort — retargeting + newsletters — recaptures that spend and builds a community that keeps booking. We track recapture revenue against its (much smaller) cost, so the play pays for itself in the open.
See it before you spend. The model below shows what the second effort is worth at 5–25% response — on your own lifetime-value numbers. Phone + email attribution makes it exact.
What's the recapture worth? Live model
You've already paid to acquire ~540 quiz leads who haven't booked yet. A bi-weekly newsletter to your segments + a light retargeting layer is the second effort — a fraction of the first. Drag to see what protecting that investment is worth.
New patients
—
Net-new revenue
—
Recapture cost
—
Return
—
~540 unconverted leads you already paid for · patient value is an editable placeholder until your finance connects · recapture program modeled at ~$650/mo for 6 months (newsletters + retargeting).
The point: the people who didn't book are the cheapest revenue you have — you already bought them once. The second effort protects that spend and builds a community that keeps coming back.
Where your leads come from Preview
Estimated split — connect attribution for the real numbers tied to spend
Quiz / ScoreApp 55%
Organic 20%
Paid · Meta 15%
Referral 10%
ROI simulator Preview · $4k placeholder
Drag to see the impact — like a credit-score simulator. Real once finance connects.
New patients / mo
—
Monthly spend
—
Cost / patient
—
ROI
—
Modeled on a $4,000/mo placeholder — exact once finance connects.
Marketing performance Upgrade connect to go live
CPL, CPC, impressions, click-rate and LTV go live when GA4 + ad accounts connect. Targets are category benchmarks.
LTV · 1st yr
🔒
needs finance + EHR
Cost / lead
🔒
target ~$15–40
Cost / click
🔒
target ~$2–6
Impressions
🔒
GA4 / Search Console
Click rate
🔒
target 3–6%
Quiz starts
655
all-time · live
Opportunity pages
Highest upside by search demand vs. where you rank. Tap to put one on your team's list.
Hormone Pellet Therapy
"hormone therapy / bioidentical Sioux Falls"
Functional Health for Women
"functional medicine / menopause Sioux Falls"
Men's Hormone Replacement
"TRT Sioux Falls" — vs Gameday next door
Body Sculpting · EMSCULPT NEO
"body sculpting / GLP-1 Sioux Falls"
Live rank + clicks unlock when Search Console connects.
Audience & segmentation
Ask your data in plain English. With Meta + ScoreApp connected these return real answers — today they're directional. Tap a question:
Your website is costing you patients.
The quiz works. The site around it holds it back.
Elementor — slow. Speed hurts rank and conversion.
No schema — invisible to Google rich results + AI search.
Not built to rank for "hormone therapy / TRT / GLP-1 Sioux Falls."
The quiz — your best asset — is buried, not leading.
Modeled: a fast, search-built rebuild (+30% traffic, 6%→9% convert) ≈ +35 leads/mo ≈ +6 patients/mo.
Example: what the analysis finds
A first-pass read of radiantht.com — the full audit goes deeper.
Speed: Elementor + heavy images → slow mobile load. Hurts rank and bounce.
Schema: no MedicalClinic / FAQ / Service JSON-LD → no rich results, not AI-citeable.
Keywords: service pages don't target "hormone therapy / TRT / menopause Sioux Falls."
Conversion: the quiz sits below the fold instead of leading every page.
Most of this is fixable through your CMS/API — schema, meta, speed and page structure can be pushed for you, no rebuild-from-scratch required.
First we capture your brand so it sounds like you — upload your kit or just paste your website URL, then tell us what inspires you, your hard no's and your hard heck-yes's. Grace runs it in the chat.
Newsletter 4-week preview
One ready-to-send HTML newsletter. Tell us what matters to your patients — and we'll recommend the topics worth owning (that's our expertise). Pick from 3; final back in 48 hours.
Your first newsletter is on us — free. All we need to send it is 100+ contacts you upload or pass to us. We hand you the finished HTML for your own platform, or run the whole thing — setup, list, send, and reporting. No list yet, or not quite 100? That’s the best reason to start — we’ll help you build one. Let’s talk.
Frankie — your EA
Off your plate: inbox triage + replies in your voice, calendar protection, voicemail check + summaries, and daily organization. And tell me what's bogging you down — your #1 bottleneck — I'll take it, talk it through, or pull the resources. Nothing sent without your ok.
On deck
What your team is moving right now
Review-velocity automationBuilding
Queued
Building
Review
Live
Newsletter #1Ready for you
Queued
Building
Review
Sent
Website rebuild scopeQueued
Queued
Scoping
Build
Live
Your week with Atlas
You got about 9 hours back — and we caught one thing before it cost you.
~9 hrs
back this week
11
things handled
$1,840
value delivered
1
caught early
Next week: review-velocity automation goes live, website scope on deck — nothing for you to hold in your head.
Mon
We took your whole site apart — every page, all 15 articles — and found the voice you actually write in. ~2 hrs you didn't spend.
Tue
Grace drafted your first newsletter. It's sitting ready for you — not a blank page at 9 p.m. ~3 hrs saved.
Wed
We lined you up against every hormone & aesthetics clinic in town. You're 5.0★ — most aren't close on quality. ~2 hrs of digging.
Thu
Your quiz numbers landed: 655 leads, 110 patients. We saw conversion slip to 6% and flagged an ad refresh before it became a trend. The catch that pays for itself.
Fri
Everything's queued for next week — review automation building, website scope on deck. You don't have to hold any of it in your head. That's the whole point.
Private workspace · your patient data stays yours · counts & rates only · powered by Gravity Growth